Protecting What We Built: Why “Wonder Cleaner” Is Not Up for Grabs
There’s a difference between competition and confusion.
And when confusion is created intentionally, we act.
Recently, a product branded as “Wonder Cleaner” began appearing on Amazon and other online marketplaces — marketed by Abracadabra Brands (Industrial Potion Inc.). Let’s be clear:
It’s not Advanage. It’s not our formula. It’s not our brand. And it’s not authorized.
The Trademark Is Registered and Protected
Advanage The Wonder Cleaner® is a federally registered trademark U.S. Registration No. 2728995
It has been in continuous use since 1980 and is legally protected.
Our trademark is not a slogan. It is not a descriptive phrase. It is not public domain.
It is intellectual property backed by federal law.
As outlined in our formal enforcement documentation
Enforcement Playbook
, we are taking comprehensive steps to stop unauthorized use of the phrase “Wonder Cleaner” in connection with cleaning products.
Why This Matters
When another company markets a product using the same core brand name, customers are misled.
We have documented:
Customer confusion
Consumers believing they purchased Advanage
Complaints about a product that was not ours
Damage to brand trust
Trademark law exists to prevent exactly this scenario.
Under the Lanham Act, unauthorized use of a registered mark in a way that causes consumer confusion constitutes infringement.
What We Are Doing About It
We have implemented a multi-phase enforcement strategy:
1️⃣ Amazon Enforcement
Using Amazon Brand Registry and infringement reporting tools, we have formally submitted trademark violation claims to remove infringing listings.
This includes:
Reporting specific ASINs using the phrase “Wonder Cleaner”
Providing our federal registration certificate
Submitting documentation of consumer confusion
Monitoring for relisting attempts
Amazon has structured IP enforcement mechanisms, and we are using them aggressively.
2️⃣ Formal Cease and Desist
We have issued formal notice demanding:
Immediate cessation of “Wonder Cleaner” usage
Removal from all packaging and marketing
Withdrawal of any trademark applications containing the phrase
Written confirmation of compliance
These actions are documented in our enforcement plan
Enforcement Playbook
.
3️⃣ Preparedness for Litigation
If voluntary compliance is not achieved, we are fully prepared to pursue:
Federal trademark infringement claims
Injunctive relief
Recovery of profits
Destruction of infringing materials
Attorneys’ fees where applicable
Our position is clear: Brand protection is not optional.
This Is About Integrity
We welcome competition. We do not welcome imitation that trades on decades of brand equity.
For over 40 years, Advanage The Wonder Cleaner® has stood for:
Concentrated performance
Professional-grade results
Proven reliability
We have built this brand honestly.
And we will defend it accordingly.
For Our Customers
If you see a product labeled “Wonder Cleaner” that does not clearly say:
Advanage The Wonder Cleaner®
It is not ours.
If you are ever unsure, contact us directly before purchasing.
