Category: CEO

June 21st, 2022 by GBN1

Minority Business Enterprise (MBE)

The National Minority Supplier Development Council (NMSDC) has certified Advanage
Diversified Products, Inc. (ADP) manufacturer of ADVANAGE the Wonder Cleaner® as a Minority Business Enterprise (MBE).

ADP qualified as an MBE because:

  • Minorities own and control at least 51% of the business.
  • The Minority owner serves as CEO and is active in daily management.
  • The Minority owner is a US citizen and has had the position for over 40 years.

Being an MBE provides ADP with:

  • Access and exposure to 13,000 other MBEs for networking and business ventures.
  • Contract opportunities for bidding discounts and set-asides.
  • Educational and technical assistance.


Benefits to Advanage’s MBE customers
When organizations (government or private sector) do business with an MBE certified vendor,
such as ADP, their investments:

  • Count toward that organization’s minority spending goals.
  • Enable them to take advantage of numerous federal and state tax incentives, tax breaks
    and potential rebates
  • Demonstrate to the public they are vetted, legitimate, and the kind of business you want
    to do business with.
  • Marketing. Consumers no longer make decisions based solely on product selection or
    price; now they’re assessing what a brand says, what it does, and what it stands for.
    They support companies whose brand purpose aligns with their beliefs. And they reject
    those that don’t.
  • Modernization.  It is estimated that by 2050, more than half of the population will consist of people that are currently classified as minorities. To stay ahead of the curve, large companies are forming partnerships with MBEs because as the minority population grows, so will their businesses. Building relationships with minority-owned business leaders now create an innovative and successful future for everyone.
  • Set-asides and discounts. Each state provides discount incentives to sellers featuring
    MBE goods. Federal law mandates that the government allocate 23 percent of its contracting work to small businesses. Of this portion, 5 percent is meant for businesses with economically or socially disadvantaged owners — essentially minority-owned businesses.


Advanage Diversified Products, Inc.
ADVANAGE the Wonder Cleaner® 16615 S. Halsted Street, Harvey, IL 60426 * 708-331-8390 *

Posted in CEO Tagged with: ,

March 25th, 2022 by GBN1

Mr. Edwards, CEO of Advanage Diversified Products, is conducting sales meetings for his New Challenge D2D sales crew.

Posted in CEO, Uses Tagged with:

March 14th, 2022 by GBN1
Dear Advanage 20X,
Your Advanage 20X multi-purpose cleaner is amazing.  Traffic along the stairwell in my DC apartment keeps it in a constant state of smudges, grime, and splotches.  All my attempts to clean it with other products were not successful. But just two applications of 20X with the help of your scrubber and voila! It looks like new!
Thank you, thank you.  I am buying each of my sons a quart to help with child and pet stains.
Vicki Lemmer

Surfaces are thoroughly cleaned while oils and grease are emulsified. A multifunctional cleanser that is highly concentrated, non-toxic, and biodegradable.

Select any version of Advanage from This powerful all-purpose cleaner has a wide range of uses. Almost anything can be cleaned. Environmentally friendly and safe to use around children and pets. There’s also a free Mixing Applicator provided.

All ADVANAGE products may be purchased online at or by phone at 877-588-8391.

Posted in CEO, Uses

March 9th, 2022 by GBN1

  1. Advanage Diversified Products, Inc. created, manufactures, and distributes its patented ADVANAGE Wonder Cleaner. Here are fifteen (15) reasons why customers purchase ADVANAGE on a regular basis…
    ADVANAGE cleans everything and can be used hundreds of times.
  2. It got 96 percent overall cleaning efficacy in an Independent Laboratory test, compared to 86 percent for the leading retail brand.
  3. It’s a one-of-a-kind experience. Because it contains our patented emulsion agent, it’s one-of-a-kind.
  4. Because it’s a concentrate, it’s inexpensive—one quart yields twenty quarts of ready-to-use cleaning.
  5. Independent testing revealed that it exceeded the FDA’s Ready Biodegradability criteria by 7.6 percent.
  6. There are no phosphates in ADVANAGE.
  7. It also doesn’t include any other harsh components, making it environmentally friendly.
  8. Citrus, Lavender, Green Apple, and fragrance-free Clear are the four scents available.
  9. There are quarts, gallons, drums, and totes available.
  10. A cleaning product is required by everyone. Hundreds of millions of people use ADVANAGE in their homes, businesses, and industries.

There are five more reasons…

  1. Young, passionate, well-trained men and women recruited from America’s inner cities sell ADVANAGE.
  2. Our salespeople show the product’s efficiency by eliminating stains from the buyer’s home or office.
  3. To make dilution measurement simple and accurate, a specifically designed and marked Mixing Applicator is supplied.
  4. ADVANGE is also available in pre-mixed, industrial grade, ready-to-use Citrus Gallons in addition to the 20X Concentrates.
  5. Young Americans growing up in the nation’s poorer inner-city communities face substandard housing, poverty, and crime. Idleness and unemployment breed despondency. Advantage Diversified Products, Inc. provides them with a job and training to enable them to begin earning money and participating members of society.

All ADVANAGE products can be purchased online at or by calling 877-588-8391.

Posted in CEO Tagged with: , ,

February 15th, 2022 by GBN1

For Immediate Release

Advanage offers a great line of cleaning products

If you own a home or rent an apartment, you know at some point it will need cleaning. There are few things in the world most people dread more than cleaning, but it is a necessary evil.

Advantage Diversified Products is a new company with a full line of cleaning materials designed to make the cleaning work a bit less taxing.

Unlike many cleaning products, Advantage20x is a concentrate. The single quart or gallon container contains enough concentrate to make 20 quarts or gallons, allowing for extended use. Best of all, there is not one surface Advantage 20x cannot handle.

Advantage 20x is designed to be used on everything from a living room rug to the bathroom and everything in between. Exceptionally powerful, the concentrate is safe for the environment and comes in four pleasant fragrances, perfect for when you want to appreciate the scent of a freshly cleaned home.

For the professional house cleaning company or custodial service, Advantage 20x is available in 55-gallon drums and 275-gallon tote containers. There are special savings for bulk purchases as well.

Advantage Diversified Products also carries a line of cleaning gear to accompany Advanage 20x, with everything from a spray bottle to microfiber towels. There is something in the Advantage Diversified Products line that will make home or office cleaning less of a chore.

Learn more about Advanage 20x at the website. Visit for information and how to order.


Advanage Diversified Products
Nathan Edwards, CEO
16615 S Halsted St. Harvey, IL 60473

Advanage offers a great line of cleaning products

Posted in CEO Tagged with: , , , ,

February 3rd, 2022 by GBN1

2021 Was A Crazy Year

However, I am personally grateful because through it all, ADVANAGE the Wonder Cleaner®
remains the nation’s premier concentrated multipurpose cleaner. ADVANAGE 20X does it all.
Hundreds of uses. One quart of concentrated 20X makes 20 quarts of everyday cleaner. There is nothing like it anywhere.

Thousands upon thousands of new customers bought our products in 2021. We received
accolades from everywhere… the Better Business Bureaus recognized us as a Leading
Accredited Firm. Google Business gave us a 5-Star Review. Likewise, from Amazon.

We produced two videos (both available on

Extolling the virtues of ADVANAGE, our social equity, our lifetime commitment to help young
women and men work to get jobs, and our dedication to provide eco-friendly products and to cut down on plastic container pollution.

2022 Is Going To Be Better

We’re putting into place a marketing program, featuring a celebrity endorser, to advertise
ADVANAGE nation-wide. And we’re pulling together videos from our New Challenge morning meetings for more exposure on social media and elsewhere.

We will also be promoting our 501(c)(3) non-profit foundation to accelerate our workforce
development, entrepreneurial education, and recreational initiatives. We’re also expanding
our online presence with And we’re beefing up our Harvey, IL
telemarketing and direct sales operations.

In all, great products, great customers, and great sales teams. 2022 is going to be a great year.

Nathan Edwards
Nathan T. Edwards
Founder, CEO
Advanage Diversified Products, Inc.

Posted in CEO

Happy New Year
January 5th, 2022 by GBN1

Advanage 20x wishes you a happy new year. We can’t wait to see what the future holds.


Advanage 20x wishes you a Happy New Year. We are anticipating tremendous things in the future.

During an exceptional year, I’ve been grateful for your remarkable friendship… thank you so much for everything you’ve done. Likewise, a toast to fresh starts! It is possible that friendship may be the best present for the new year, and when friends arrive and go, think about the ties that have endured over the years.

ADVANAGE 20X Wonder Cleaner effectively eliminates grime, oil, and even the most stubborn stains. Perfect for any type of surface… both inside and outside of the house

One quart of concentrated 20X cleans up to twenty quarts of regular cleaning solution. There are no phosphates in this product. Made in the United States of America.

Posted in CEO Tagged with:

December 21st, 2021 by GBN1

Advantage 20x wishes you a happy and safe holiday season!

holiday seasonIt’s that time of year once more! Everyone looks forward to this time of year, but no one expects it to arrive so quickly. With the holiday season approaching, we’re all looking forward to spending time with our friends and family, but it’s critical to make sure that viruses aren’t on the guest list.

Advantage 20x provides families with the security they require during the Christmas season, ensuring that the only thing you spread this year is joy. Stock up on your most trusted Advanage 20x products for a secure and well-disinfected home during the holidays and beyond. You may also give them away as gifts!

Employees’ and customers’ lives have been drastically impacted as a result of the pandemic. We remain committed to providing you with the products and information you need to keep your family, customers, and employees safe from hazardous germs and bacteria that can cause certain illnesses as we prepare to safely celebrate the holidays and welcome the New Year.

Remember to clean hard, nonporous surfaces in heavy traffic areas several times daily to help people stay healthy this holiday season. Doorknobs, handrails, elevator buttons, light switches, and tables are among them.

We wish you a healthy, safe Christmas season and a joyful New Year from our Advanage family to yours!

If you’d like a price or to order one of Advanage’s disinfection products, visit or contact 877.588.8390.

Posted in CEO Tagged with:

Wonder cleaner
October 11th, 2021 by GBN1

This is your opportunity to join forces with a great company. ADVANAGE Distributorships Now Available if you go to for more information. You’ll earn as much as you want. There are no limits.

It’s Your Business… We Help You make it Successful
Even if you’ve never sold before, we can help you sell and make money. Now you have an opportunity to own a low-risk, low-cost-to-start business that’s good for you, your family, and your planet.

Start Making Money Right Away
We take away the risk, expense, and stress out of starting your own business. It’s easy and simple. And with our aggressive pricing, you’ll be profitable right from the beginning.

Start Now to Build a Business You Can Be Proud Of
You’ll be selling to family, friends, and anyone else wanting to purchase the nation’s most powerful, multipurpose, environmentally-friendly cleaning product.

Why Become an ADVANAGE Distributor
Large market — everybody buys cleaning products
Repeat sales – customers buy repeatedly
Great Margins – you make a healthy profit
Affordable start-up costs – you chose your initial level of investment.
Not an MLM – not a pyramid scheme. You sell to consumers.

ADVANAGE Distributorships Now Available

Go to for more information


Posted in CEO, Resellers

March 23rd, 2021 by GBN1

If you want to succeed in business, you need to learn how to sell. And there is no better way to learn how to sell, than having 15 doors slammed in your face. Rejection is a natural part of life and business. In the Door-to-Door world, you learn that every NO is just one step closer to a YES. “Learn how to sell, you’ll never starve,” is what George Foreman, Ex-Heavyweight Champion, now mass-market BBQ grill salesman advises.

Gillian Zoe Segal, the author of Getting There: A Book of Mentors, interviewed 30 business leaders to talk about their rocky roads to the top. He was surprised to discover how many of them credited their early, shoe-leather sales jobs for equipping them with skills they needed for ultimate success.

Nathan Edwards, Founder,
CEO, Advanage Diversified

Handling rejection is just one of the many traits one learns knocking on strangers’ doors and trying to sell them something they never even thought about. Doing this every day teaches you that Tenacity pays off, Appearance matters, Attitude sells, Stories work, Goals are drivers, Kindness is infectious, and Don’t Take it Personally.

Those are the very reasons why, over the past 40 years, we have recruited from our nation’s underprivileged inner cities, and trained tens of thousands of young women and men to sell our ADVANAGE the Wonder Cleaner® door to door.

“We teach them how to sell our products,
but more importantly, we teach them how to sell themselves.”
Nathan T. Edwards, Founder, President, Advanage Diversified Products, Inc.
As a result, their work has made our company a success. And, just as importantly, these young Americans have not only learned how to sell, but they have also learned what it takes to succeed in business and live more rewarding and productive lives.

Go to for more information about our company and its products. Or you can purchase over the phone by calling 877.588.8390.

Posted in CEO, Resellers